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Can Paul Andrew Fix Ferragamo’s Style Problem?

Can Paul Andrew Fix Ferragamo’s Style Problem?

“Coherence” being the operative phrase right here, and something that was notably missing in the brand’s most latest show, which featured footwear by Mr. ferragamo men shoes and clothes by Mr. Rigoni, and was typically perceived as making no sense.

 

What does make sense is that Mr. Andrew would come out on prime, given the number of editors within the viewers sporting his latest Ferragamo shoes (you possibly can inform by the gold flower-formed heel), and the fact that Salvatore Ferragamo himself, a shoemaker, built his brand on footwear. Also the fact that in the first six months of 2017, apparel — both men’s and women’s — was accountable for under 5.Eight % of group revenues, whereas footwear was liable for 43.6 percent.

 

Nonetheless, the numbers indicate that Ferragamo has not, a minimum of since the flip of the millennium, had any real identification in clothes. Beyond a sure facility with leather-based, there gave the impression to be little or no ambition to outline a point of view on women’s wear, or on how Ferragamo may replicate the exigencies of women’s lives. Mr. Andrew’s job might be to inject an precise signature thought (or three, or five) into the gathering.

 

Whether he can do with skirts what he did with footwear, however, is now the question.
There is precedent: Though Mr. Andrew is the primary designer to come back particularly from the footwear sector in recent times, a variety of latest creative directors for main brands have come from accessories: Alessandro Michele at Gucci, Maria Grazia Chiuri at Dior, Pierpaolo Piccioli at Valentino, and Stuart Vevers at Coach.

 

Even more pointedly, back in 2004, Kering — then PPR, proprietor of Gucci Group — named three designers to take over at Gucci after Tom Ford left: Frida Giannini for equipment, John Ray for men’s wear and Alessandra Facchinetti for women’s put on. Inside two years Ms. Giannini was the only one left (she was fired in 2014). Which suggests that, although Guillaume Meilland remains the design director for men’s wear at Ferragamo, another change might be in the offing. ferragamo belt women that don’t be taught from historical past, and many others.
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